Octane Interactive

33Across Releases First Ever Cross-Industry Benchmarks on Brand and Direct Response Lift

 The Brand Graph™ Study Reveals Surprising Results for Auto, CPG, Entertainment, Financial, and Retail Read more: http://www.33across.com/pressrelease-011812.php#ixzz1lEfsdCVV

Most Companies Not Integrating Social Media

Thought you might be interested in a study from InSites Consulting. It shows how few American companies have integrated their social media marketing efforts across their marketing strategy. Read the article on Marketing Profs. http://www.marketingprofs.com/charts/2012/6855/integrating-social-media-still-challenges-marketers

Also you might be interested in this free Social Media Guide. http://info.spredfast.com/PocketGuide-MarketingProfsWebsiteAdsJan2012.html

Heading toward mainstream, but uncertainties, challenges remain

Thought you might be interested in this new study by Pivocon. Frankly, I am  amazed that we still have to ask these questions. In one way or another social media is part of today’s marketing toolbox. There are very few companies that would not benefit from adding some type of social media. The question is which types and how to engage.

Anyway, here is a link to the report.

http://2012.pivotcon.com/social-marketing-heading-toward-mainstream-but-uncertainties-challenges-remain-report/

 

Mobile Email Open Rates Soar

A couple of years ago, when many marketing "gurus" were saying email was dead, I said that mobile and espcially the iPad would boast the use of email marketing. So What do I see today? A study indicating that 23% of emails are opened on mobile devices.

Read the article at http://www.marketingprofs.com/charts/2011/6575/email-viewership-report-opens-via-ipad-up-73

 

Branding Forward: Navigating a Branding World in the Midst of Transition

You may find the results of a survey conducted by the Branding Forward Project interesting and helpful to your efforts.

The Branding Forward Project, a collaboration between Mechanica and Fast Company, is an ongoing investigation of the challenges and opportunities faced by those on today’s branding frontlines, and the tools and approaches being considered and leveraged. The study reveals a branding world that is undergoing a very real, and often polarizing, transition.

These are the opinions of 643 ad agencies and client side marketers working in booth consumer and business to business marketing. My take on this survey is that you should consider that different size companies have different opinions about branding. This survey does not differentiate the size of the organizations responding, so view the results with your situation in mind.

http://www.marketingprofs.com/charts/2011/6152/is-brand-marketing-in-a-revolution-or-evolution

Website Generates 41% of B2B Sales Leads

There is an interesting new study conducted by Demandbase, a company that enables B2B marketers to improve marketing conversions and turn web traffic into sales, titled 2011 National Website Demand Generation Study.

The number one lead source is personal connections and referrals (41%). No surprise there. The number 2 source is the company website (23%) and number 3 is email (14%).  With 23% of sales leads coming from the company website the importance of optimizing a prospect’s visit would be of paramount concern. However, when asked if responders thought their companies maximized their company’s website lead potential 80% percent said no.  

Clearly there is room for improvement. You can obtain a copy of the study at

http://www.demandbase.com/landing-page/2011-b2b-website-demand-gen-survey-results

Face to face Meetings in a Virtual Environment More Important

MPI (Meeting Planners International) has released a new white paper showing the importance of group meetings and trade shows . The white paper is full of data and concepts. You can get a copy here:

http://www.mpiweb.org/Libraries/NTA-Reports/Meetings_Deliver.pdf

Women Are More Likely to Click on Facebook Ads

Some interesting research about Facebook use. A new report from SocialCode on Marketwatch.com.

Read the report synopsis here:

http://www.marketwatch.com/story/socialcode-unveils-facebook-advertising-research-younger-facebook-users-have-a-higher-propensity-to-click-like-and-women-are-more-likely-to-click-on-facebook-ads-2011-08-30

Microblogging, Social Networking Still Growing Worldwide

Interesting study by Wave 5 of the GlobalWebIndex by Trendstream about the growth of the worldwide use of Social Media. You can read a summary on marketingprofs.com at  http://www.marketingprofs.com/charts/2011/5891/microblogging-social-networking-still-growing-worldwide.

Forrester: Interactive Spending to Reach $76.6B by 2016

US advertisers are expected to spend nearly $77 billion on interactive marketing by 2016—as much as they now spend on TV—according to a new report by Forrester Research.

 
Read more on Marketingprofs.com: http://www.marketingprofs.com/charts/2011/5820/forrester-interactive-spending-to-reach-766b-by-2016#ixzz1WdeaVK6Q