Forrester: Interactive Spending to Reach $76.6B by 2016

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08/31/2011

Forrester: Interactive Spending to Reach $76.6B by 2016

US advertisers are expected to spend nearly $77 billion on interactive marketing by 2016—as much as they now spend on TV—according to a new report by Forrester Research.

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Octane Interactive

Internet and Social Media Strategies and Concepts

08/31/2011

Forrester: Interactive Spending to Reach $76.6B by 2016

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