Octane Interactive

Face to face Meetings in a Virtual Environment More Important

MPI (Meeting Planners International) has released a new white paper showing the importance of group meetings and trade shows . The white paper is full of data and concepts. You can get a copy here:

http://www.mpiweb.org/Libraries/NTA-Reports/Meetings_Deliver.pdf

Women Are More Likely to Click on Facebook Ads

Some interesting research about Facebook use. A new report from SocialCode on Marketwatch.com.

Read the report synopsis here:

http://www.marketwatch.com/story/socialcode-unveils-facebook-advertising-research-younger-facebook-users-have-a-higher-propensity-to-click-like-and-women-are-more-likely-to-click-on-facebook-ads-2011-08-30

Microblogging, Social Networking Still Growing Worldwide

Interesting study by Wave 5 of the GlobalWebIndex by Trendstream about the growth of the worldwide use of Social Media. You can read a summary on marketingprofs.com at  http://www.marketingprofs.com/charts/2011/5891/microblogging-social-networking-still-growing-worldwide.