There is an interesting new study conducted by Demandbase, a company that enables B2B marketers to improve marketing conversions and turn web traffic into sales, titled 2011 National Website Demand Generation Study.
The number one lead source is personal connections and referrals (41%). No surprise there. The number 2 source is the company website (23%) and number 3 is email (14%). With 23% of sales leads coming from the company website the importance of optimizing a prospect’s visit would be of paramount concern. However, when asked if responders thought their companies maximized their company’s website lead potential 80% percent said no.
Clearly there is room for improvement. You can obtain a copy of the study at
http://www.demandbase.com/landing-page/2011-b2b-website-demand-gen-survey-results
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