Heading toward mainstream, but uncertainties, challenges remain

Thought you might be interested in this new study by Pivocon. Frankly, I am  amazed that we still have to ask these questions. In one way or another social media is part of today’s marketing toolbox. There are very few companies that would not benefit from adding some type of social media. The question is which types and how to engage.

Anyway, here is a link to the report.

http://2012.pivotcon.com/social-marketing-heading-toward-mainstream-but-uncertainties-challenges-remain-report/