Thought you might be interested in a study from InSites Consulting. It shows how few American companies have integrated their social media marketing efforts across their marketing strategy. Read the article on Marketing Profs. http://www.marketingprofs.com/charts/2012/6855/integrating-social-media-still-challenges-marketers
Also you might be interested in this free Social Media Guide. http://info.spredfast.com/PocketGuide-MarketingProfsWebsiteAdsJan2012.html
